Fit the BeachGrip on the pole, about 8" / 20cm from the end
Slightly dig into the sand and set the pole with the BeachGrip
Completely cover the Beachgrip with sand
Connect the beach umbrella to its pole
Now enjoy a worry-free day, even if the wind picks up!
Rotate the pole
Pull easily the BeachGrip out from the sand
You can leave the BeachGrip on the pole to carry it